Working tool · Money
Price change calculator
Compare current and proposed contribution, the units needed to preserve the current result, and the effect of an expected volume change.
The calculator separates price from contribution. Contribution is the selling price minus the direct cost that changes with one additional unit or service.
It shows current total contribution, proposed contribution per unit, the units needed to preserve the current result, and the contribution change at the volume you expect.
Test more than one credible volume result. A calculation does not predict customer behavior, competitive response, or every cost affected by the change.
Working file
Test the price with your own costs and expected volume
Enter the current price, direct cost, current volume, proposed price, and expected volume. The file calculates the contribution change.
Download the price change calculator